Erika Wheaton is a published model who has mostly worked independently throughout her career, but offers her services for paid bookings around the United States. Erika has become very successful by utilizing social media to gain recognition in the modeling world, and this has been an effective method of increasing her exposure among mainstream audiences. To date her Instagram profile has amassed 108k followers, and she has gained popularity by posting provocative photographs of her highly appealing image. Erika’s incredible physique has been a huge determinant of her success, attracting the attention of various users around the world, who tune in regularly to observe and admire her physical form. It is evident from Erika’s photographs that she works out, and she therefore positions herself as the perfect role model in terms of fitness, health, and well-being, where she is living proof that with perseverance and dedication, reaching peak physical condition is a realistic prospect, and Erika is therefore an inspiration to her viewers. Erika has elevated her status considerably as a model through the meteoric rise in popularity she has experienced, and she appears to have a bright future ahead of her as a top prospective model, and elite modeling agencies will be required to pay attention if she continues to widen her appeal. Erika has capitalized on the mainstream exposure she has received to launch her own beach bodywear line, which she is the perfect model for. The concept has become very popular, and she runs the business in conjunction with her popular Instagram profile, and has the ability to promote the concept on her account.